People in the wine industry devote a lot of attention to finding messages that resonate with consumers, especially consumers in the millennial generation who, it
Tag: wine business
Jon Bonné, Weird Wines, and the Post Hoc Fallacy
In philosophy there is a logical fallacy called post hoc ergo propter hoc, a Latin phrase meaning “after this, therefore because of this”. In other
Why Rosé?
I must confess to being a bit puzzled by the surge in interest in Rosé over the past few years. In the U.S., Rosé was
Are We Winning the Battle Against Bad Wine?
It seems like only a couple years ago we were reading a slew of nonsense in the press extolling the virtues of cheap wine always
What about the Vineyard?
As this article in Decanter about the changing character of tasting rooms points out, wine is no longer only about what’s in the glass. Wine
What Do You Sell When You Sell Wine?
The form of the question suggests that wine is more than wine, more than an alcoholic beverage. In thinking about the problem of slowing growth
Exploring the Philosophy of Food and Wine 