Wine culture loves authenticity. The word appears (or is implied) everywhere. We find it in natural wine, where authenticity means minimal intervention. We find it
Tag: natural wine
Do We Need Another Debate about “Natural?”
I thought we were past worrying about how to define “natural wine” but apparently it’s still an issue. In World of Fine Wine, Benjamin Lewin
Watch Out for Natty-Washing
There is plenty of evidence that natural wines are maintaining steady sales despite the overall drop the wine industry is experiencing. I found this anecdote
Wine Marketing: Isn’t It Obvious?
It seems like every conversation in the wine industry today begins and ends with the same topic—what to do about the fact that younger people
Wine and New Ways of Living
We usually think that changes in the wine world are driven by changes in taste. But shifts in preferences are often about more than just
Get Ready for Natural Spirits
Jenny Eagleton at Punch has the story. Apparently there is now a “natural-booze manifesto.” Developed by a Languedoc-based distilling collective that “aims to gather distillers