Following up on my Monday post on brand conscious consumers, I found Decanter’s Andrew Jefford gets to the heart of the problem. Using, as a
Tag: wine business
Brand Whores and the People Who Exploit Them
Oliver Styles has a brilliant reminder of how even experienced wine lovers are led around by the nose by branding. The occasion for his take
Thoughts on John Atkinson’s “Marketing Redux”
Several weeks ago I summarized a very interesting and thoughtful article by MW John Atkinson entitled “Marketing Redux”. Here is the original article and here
Taking Stock of the Wine World
As we count down the hours until 2018 is in the rear view mirror, it’s a good time to assess whether we should feel optimistic
Karen MacNeil on Misogyny in the Wine Industry
Karen MacNeil, author of the iconic The Wine Bible, recently released her 2nd annual report on the status of women in the wine industry. The
John Atkinson: Wine is Based on Traditions and Will Remain So
As usual, Master of Wine John Atkinson has an insightful post about the past and future of wine making and marketing. Apparently, he is responding
Exploring the Philosophy of Food and Wine 