The Internet is abuzz with discussions about the latest report from Rob McMillan of the Silicon Valley Bank on the current financial state of the
Tag: wine business
To Attract Millennials Try Offering Real Value
Business of wine guru Rob McMIllan, founder of Silicon Valley Bank, published his annual summary of the state of the U.S. wine business last week.
Seek the Different, Not the Best
Following up on my Monday post on brand conscious consumers, I found Decanter’s Andrew Jefford gets to the heart of the problem. Using, as a
Brand Whores and the People Who Exploit Them
Oliver Styles has a brilliant reminder of how even experienced wine lovers are led around by the nose by branding. The occasion for his take
Thoughts on John Atkinson’s “Marketing Redux”
Several weeks ago I summarized a very interesting and thoughtful article by MW John Atkinson entitled “Marketing Redux”. Here is the original article and here
Taking Stock of the Wine World
As we count down the hours until 2018 is in the rear view mirror, it’s a good time to assess whether we should feel optimistic
Exploring the Philosophy of Food and Wine 