Tablas Creek’s Jason Haas recounts his winery’s experience moving to a lighter bottle 10 years ago. So, in ten years we have saved roughly 1,370,000
Tag: wine business
Bordeaux Evolves, sort of
Since the mid-20th Century when the French AOC regulations were established, there have been 5 permitted grape varieties for red wines with “Bordeaux” on the
An Argument About Wine Populism
My post on wine populism last week elicited a thoughtful comment from Paul Wagner, founder of Balzac Communications, a leading wine marketing company. The comment
Who Benefits from Wine Populism?
An ideology is a set of beliefs used to lend legitimacy to a particular set of interests. Wine populism is an ideology that consists of
Some Good News for Millennials and Bad News for All of Us
We’ve heard a lot about how millennials have reduced spending power, thanks to the 2008 recession, and are slow to enter the market for premium
We Need More Truthful Advertising in the Wine Industry
People in the wine industry devote a lot of attention to finding messages that resonate with consumers, especially consumers in the millennial generation who, it
Exploring the Philosophy of Food and Wine 