Following up on my Monday post on brand conscious consumers, I found Decanter’s Andrew Jefford gets to the heart of the problem. Using, as a
Category: Wine Culture
Brand Whores and the People Who Exploit Them
Oliver Styles has a brilliant reminder of how even experienced wine lovers are led around by the nose by branding. The occasion for his take
Thoughts on John Atkinson’s “Marketing Redux”
Several weeks ago I summarized a very interesting and thoughtful article by MW John Atkinson entitled “Marketing Redux”. Here is the original article and here
A More Subtle Anti-Terroirism
Geologist Alex Maltman’s recent article on Decanter’s website, entitled “Busting Wine Terroir Myths: The science of soil and wine taste”, contains much useful information, but
Taking Stock of the Wine World
As we count down the hours until 2018 is in the rear view mirror, it’s a good time to assess whether we should feel optimistic
Is Wine Writing in Decline?
The dismal future of the wine writing business has been a staple of conversation ever since newspaper and magazine advertising cratered over a decade ago.