If the wine industry wants people to pay premium prices for their best product, why do they insist on telling people that wine tasting is
Tag: wine tasting
What’s the Hook?
Back in the day when I was shopping demo tapes and playing showcases for record company execs in LA, every conversation revolved around “what’s the
How Important is Perceptual Expertise in Wine Tasting?
When I talk about wine tasting to people who seldom drink wine, they often say they just don’t have the sensitive palate required to enjoy
Puzzles About Taste
We know that beliefs influence what we taste. Our ability to evaluate a wine can be influenced by price, reputation, background music, mood, etc. This
Mental Imagery and Wine Tasting
In microbiologist Manuel Malfeito-Ferreira’s survey of the science supporting a holistic conception of wine tasting, he devotes a good deal of attention to how expert
On Aroma and Emotion
Over the past several weeks, I’ve been digging into microbiologist Malfeito-Ferreira’s literature survey on holistic wine tasting. One of the more interesting dimensions of his
Exploring the Philosophy of Food and Wine 