Using algorithms to predict preferences and make recommendations to individual consumers is the hottest thing in marketing. Netflix recommends movies, Pandora recommends music, and wine
Tag: wine business
Wine and the Olds
Sooner or later it was bound to happen. As W. Blake Gray writes: If you are a Gen Xer who is tired of hearing about
Brand Loyalty and Experimentation
This brief summary of the reasons behind brand loyalty entitled “Why Do People Fall in Love With One Particular Wine? provides a correct analysis of
It’s Time to Discard the Bordeaux Classification System
The recent stunning report that Cheval Blanc and Ausone will no longer bother with the Saint-Emilion classification system is good news. As Don Kavanagh exclaims
A Tragedy in the Making
If the threat of fire isn’t enough to put you off winemaking, how about the threat of fire and no insurance? Esther Mobley reports that,
Natural Wine and the Exploitation of Labor
In general, it’s complicated to mix aesthetics and ethics. Some great works of art were created by assholes and worse. Caravaggio was a murderer. Gaugin
Exploring the Philosophy of Food and Wine 