It ain’t over yet but for wineries in El Dorado County who have been threatened by the Caldor fire, there is some good news. There
Category: Wine Culture
A Changing Wine World
These four stories appeared yesterday in Shelby Vittek’s summary of daily wine news at Terroirist: In SevenFifty Daily, Courtney Schiessl Magrini makes the case for
Algorithms Will Make You Sad
Using algorithms to predict preferences and make recommendations to individual consumers is the hottest thing in marketing. Netflix recommends movies, Pandora recommends music, and wine
Wine and the Olds
Sooner or later it was bound to happen. As W. Blake Gray writes: If you are a Gen Xer who is tired of hearing about
Do-Nothing Wine Farming is Based on a Flimsy Idea
We have now jumped the shark, I think, with this idea that wine should make itself. We’ve graduated from minimalist winemaking to minimalist wine growing.
Brand Loyalty and Experimentation
This brief summary of the reasons behind brand loyalty entitled “Why Do People Fall in Love With One Particular Wine? provides a correct analysis of