Following up on my Monday post on brand conscious consumers, I found Decanter’s Andrew Jefford gets to the heart of the problem. Using, as a
Category: Philosophy of Food and Wine
Thoughts on John Atkinson’s “Marketing Redux”
Several weeks ago I summarized a very interesting and thoughtful article by MW John Atkinson entitled “Marketing Redux”. Here is the original article and here
Food and Wine Wisdom
As I plan an epic Christmas day meal I need a bit of foodie wisdom to help prepare. Epicurus, the Roman philosopher who lent his
Why We Love Wine
Although wine is a beverage that brings enjoyment because of its flavor and alcohol, for many people wine is much more than that. Many winemakers
John Atkinson: Wine is Based on Traditions and Will Remain So
As usual, Master of Wine John Atkinson has an insightful post about the past and future of wine making and marketing. Apparently, he is responding
Do You Really Want a Wine that Smells like Blood or Asparagus?
The hot buzz word in the wine world over the past few years is “authenticity”, which Jamie Goode and Sam Harrop define as wine with
