The wine world is an interesting amalgam of small but meaningful variations within a context of relative stability. Most major wine styles are embedded in
Category: Philosophy of Food and Wine
What Do You Sell When You Sell Wine?
The form of the question suggests that wine is more than wine, more than an alcoholic beverage. In thinking about the problem of slowing growth
Objectivity and Loving Attention
The key to objectivity, for human beings not gods, is attending to an object for what it is, as something that demands I approach it
It Takes a Village to Raise a Wine
There is more to making wine than the winemaker and her grapes. In my Three Quarks column this month I argue that, in addition to
Seek the Different, Not the Best
Following up on my Monday post on brand conscious consumers, I found Decanter’s Andrew Jefford gets to the heart of the problem. Using, as a
Thoughts on John Atkinson’s “Marketing Redux”
Several weeks ago I summarized a very interesting and thoughtful article by MW John Atkinson entitled “Marketing Redux”. Here is the original article and here