Why The Hoopla Over Rosé?

roseIt’s the beginning of summer. Everyone is writing about rosé including this article in The Drinks Business explaining rosé’s success.

I get why rosé is a success. It’s great in warm weather when you want something light and refreshing. And because wine is very much an “in the moment” aesthetic experience that should play well the weather, your food, your company, etc. the world needs rosé.

But with a few exceptions (like this Pet-Nat from Briceland that I just reviewed) rosé is not very interesting. A pretty color, a bit of red fruit, a floral aroma, if you’re lucky some textural layering—but that’s it.

There are countless wines I would rather have for almost any occasion or situation. I’m not sure the hoopla is deserved, but people need stuff to write about.

When I finish grading my papers tonight it probably won’t be a rosé that I open.

(I will surely wait until I finish work. No professor would ever grade papers while consuming alcohol.)

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