Tags

,

inbevThe beer industry has been accused of false advertising as big brewers try to capitalize on the craft beer movement. MillerCoors likes to imply their Blue Moon brand is a craft beer  and supermarkets will sometimes try to pass off their commercial beer as “craft”. But at least the law is recognizing some limits to this deception.

Anheuser-Busch, the company behind both Budweiser and BeAnd if you bought Beck’s in the past few years and kept the receipts, you could get a partial refund: 50 cents back for every six-pack, up to $50 totalck’s, has agreed to settle a class-action lawsuit. The plaintiffs claim the megabrewer misled customers by trumping up Beck’s German roots and insinuating that it was an imported beer.

If you purchased Becks in the last few years and keep the receipt you can get .50 cents back for every six-pack.

Becks was originally a German beer, but since 2002 it has been owned by what is now Anheuser-Busch InBev and is made in St. Louis for the U.S. market. But on the package this information was hard to find. Instead its “German Quality,” was emphasized, the packaging noting that it was made under the “German Purity Law of 1516” and originated in Bremen, Germany. The U.S. origin of the beer was buried in the small print on the label or on the  bottom of the 12-pack.

Hopefully,  the illegitimate use of “craft” and “artisan” will soon suffer the courts’ ire as well.

Advertisements