As with all myths, this one has an element of truth to it. In the Oxford Dictionary, the primary meaning of “to make” is “to
Tag: winemaking
In Praise of Cellar Rats
In the modern winery, the term “winemaker” is often misleading—“wine designer” might be more appropriate. In most wineries with an annual case production above about
It’s Time to Let Go of the Idea that Wine Makes Itself
This recent article by Zachary Sussman in Punch provides a much needed corrective to what has become a cliché that winemakers do nothing except let
The Magic of Wine Production
Winemaking involves a series of activities generated by an idea of what the finished product will be like. That idea first appears in the winemaker’s
Winemaking is Hard
If you ever get the idea that it would be cool to make wine in your garage, on weekends, when the spirit moves you, you
Terroir is Not a Myth
I haven’t had the chance to read Mark A. Mathews’ book Terroir and Other Myths of Winegrowing. But if Tom Wark’s summary of the argument