I complained recently about Mark Mathews new book Terroir and Other Myths of Winegrowing, arguing that it’s obvious to anyone with a passing acquaintance with
Tag: terroir
Terroir is Not a Myth
I haven’t had the chance to read Mark A. Mathews’ book Terroir and Other Myths of Winegrowing. But if Tom Wark’s summary of the argument
Good News for Wine Nerds
The concept of terroir, the idea that the flavors in wine reflect the geographical characteristics of the region in which the grapes are grown, is
Terroir: Is it Real or Is it Marketing?
I’m giving a presentation on terroir this week so I’ve been thinking about the controversies that surround this mysterious concept. Is terroir real or is
The Most Interesting Man in the Wine World
Dos Equis’ “The most interesting man in the world” may have won the lifetime achievement award twice, but in the wine world no one is
Whom Does Wine Industry Consolidation Serve?
Two news items from the last few days pose an important question: Is the wine quality we’ve achieved through modern technology worth the cost? Over