Using algorithms to predict preferences and make recommendations to individual consumers is the hottest thing in marketing. Netflix recommends movies, Pandora recommends music, and wine
Category: Wine Culture
Wine and the Olds
Sooner or later it was bound to happen. As W. Blake Gray writes: If you are a Gen Xer who is tired of hearing about
Do-Nothing Wine Farming is Based on a Flimsy Idea
We have now jumped the shark, I think, with this idea that wine should make itself. We’ve graduated from minimalist winemaking to minimalist wine growing.
Brand Loyalty and Experimentation
This brief summary of the reasons behind brand loyalty entitled “Why Do People Fall in Love With One Particular Wine? provides a correct analysis of
What is a “Linear” Wine?
The term “linear” is often used in tasting notes, but as Rebecca Meir points out in her article on the term in Wine Enthusiast, it
Wine: Is It Social Ritual or Art?
I’ve often contrasted wine understood as a commodity with wine approached as works of art. But I think there is another useful comparison to make.
